Keynote Topics

Stop Driving the Fire Truck and Start Growing Your Business

As Smokey the Bear might say: “It’s fire prevention time!” External events have conspired to put business leaders in an unusually constrained and highly reactive mode. As you look ahead, you probably don’t feel as in control as you’d like, you’re not growing at the pace you want, and there’s nothing comfortable about it! This eye-opening and interactive presentation will provide you with specific tools to

  • help minimize your reactive mode
  • improve your sense of control
  • create profitable growth
  • maximize focus on the things most important to your business’ success this year

To get there, we’ll unearth the roots of human behavior, talk straight about organizational alignment, and create action around five leadership disciplines proven to positively impact employee engagement and overall business results.

Stop Driving the Fire Truck and Start Growing Your Sales

Achieving consistent success in sales requires careful planning, an understanding of the buying / selling process, and an awareness of each prospect’s attitudes, emotions, and motivations as well as your own. For a sale to be “completed,” you must first put all of these pieces together. And to do that, you need to master the ability to ask the right questions.

In this interactive presentation, you will learn:

  • 6 critical steps in the buying / selling process
  • power questions and techniques that help prospects buy from you
  • common sales practices that lose more sales than they win
  • THE most important question in sales
  • the impact of our internal attitudes on sales success

Stop Driving the Fire Truck and Start Growing Customer Relationships

Research shows that building relationships and developing loyal customers – not just satisfying customers’ needs – is the critical difference in creating sustainable, profitable organizational growth. The value of loyal customers is clear: they always return, they brag about your organization and provide (free!) word of mouth advertising, they are willing to pay more for your service, and when there is a mistake they are more forgiving. Because the ability to cultivate loyalty customers is a powerful competitive advantage, the question becomes not whether to improve your organization’s product quality and/or service standard, but how.

You will pick up tools to measure and develop customer loyalty and key steps that are required to implement this concept in your organization. The results can be striking – including higher retention rates and dramatically increased passive referrals from your existing customers. If you’re frustrated by working tirelessly with your team to bring more clients in the front door of your business only to find that just about as many have just exited through the rear, then this topic is for you!

Stop Driving the Fire Truck and Start Improving Employee Engagement

As Smokey the Bear might say: “It’s fire prevention time!” External events have conspired to put business leaders in an unusually constrained and highly reactive mode. Yet your continued growth and success is even more dependent than ever on your ability to create an engaged and motivated team of employees. This eye-opening and interactive presentation will provide your organization with specific tools to:

- create more employee engagement
- minimize reactive mode and improve overall sense of control
- maximize focus on the things most important to your business’ success this year

To get there, we’ll unearth the roots of human behavior, talk straight about organizational alignment, and create action around five leadership disciplines proven to positively impact employee engagement and overall business results.

Stop the Frustration and Start Overcoming Obstacles to Organizational Change

Assumptions make our lives easier, which is both good news and bad.

While some are useful in helping us avoid having to figure things out each time we confront a familiar situation, many assumptions prevent us from stretching our capabilities and trying new, and inventive, and possibly better ideas or techniques – often undermining positive change. Unconsciously, like any habit, they work silently but powerfully to impact your behaviors and the behaviors of your employees.

Welcome to the “black box” of business and the enemy of change. During this presentation, Mark will provide you with specific tools and techniques to

  • become more conscious of your assumptions regarding organizational change
  • more proactively challenge the assumptions of others
  • how to create an environment for behavioral change
  • how to avoid the most common causes of ineffective organizational change

Turn your team into champions of change!

Small Thinking, Big Results: 5 Steps to More Proactive Growth and Performance

Although thinking “big” is important, an inability to think “small” can kill a promotion, a career, and even an entire business. If getting things done, moving to the next level, becoming less reactive or improving results are on your firm’s “to do” list, then you need to use tactical vision to make it happen.

How do you currently use tactical vision? Do you and your team focus not just on outcomes, but also on the thoughts, words, and behaviors that are required to get there? Becoming aware of tactical vision is the first step. Finding ways to “think small” and integrate it into your day-to-day operation is the ultimate prize.

During this highly interactive presentation, you will pick up practical tools to help you (and your staff) master the 5 steps that are required to drive results using tactical vision. You will also identify the invisible obstacle that has the power to derail your transition from reactive to proactive leadership – and pick up specific techniques to overcome it.

It’s time to think “small” for your organization’s success!

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  • "Mark is a dynamic speaker who provides immense value and tangible strategies to help organizations become more proactive and prevent fires rather than operating in a more typical – and costly – reactionary mode. If you want more productivity with much less stress, you should have Mark Green at the very top of your list."

    Craig Valentine
    1999 World Champion of Public Speaking
    Founder The Communication Factory, LLC
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