It has been a busy, productive, and profitable year for us. More importantly, it has been a busy, productive, and profitable year for our clients!
Typical responses to this news include:
“Productive? Profitable? How do you do that?”
“Amazing – especially in today’s challenging economic environment!”
“With our resources already stretched, it seems like every day there is something new and frustrating to divert our attention from productivity and profitability.”
STOP Reacting
Although – like so many of us – you may have dreamed of becoming a firefighter when you were a child, the last thing that you want to be doing as a business leader is putting out fires and running your organization in a reactive mode. When you are reactive you are always on someone else’s agenda, which isn’t a very good place to be if you want to accomplish your own goals.
START Growing
To escape the crushing financial and opportunity costs of being overly reactive, you and your leadership team – as individuals – must grow and change how you think and what you do.
In the spirit of practicing what I preach (and because I really believe in it), two of the constants in my speaking and consulting practice are change and personal growth. For example, so far this year, I’ve:
1. Rebranded to incorporate the Fire Truck / Firefighter and STOP / START concepts that resonate with our target market – business leaders of growing small and mid-market firms.
2. Researched, identified, and committed to a new affiliation that will supply tools, intellectual capital, and professional development to create additional value for our middle market clients. Stay tuned for a formal announcement in September…
3. Hired a speaking and guerrilla marketing coach.
4. Relaunched www.performance-dynamics.net and created and launched www.markgreenspeaks.com.
5. Created video blog posts right here at www.sustainablebusinesschange.com (have a peek below – my latest video post is titled “4 Tools to Create Focus & Improve Performance,” and you can even subscribe to receive notices of future blog posts).
6. Invested significantly to develop myself professionally as a speaker
7. Coordinated use of social media including blogging, LinkedIn, Twitter, YouTube and Facebook to connect with and bring value to those we serve.
It’s Always Time for Change
How do you need to grow and change personally to lead your organization to accomplish it’s objectives – in ANY economic environment? Standing still simply isn’t an option! If you’re not growing and pursuing change then you lose ground to the competition and in the markets you serve every day!
From my own personal experience, I can tell you that the first step is to look in the mirror, because ALL change starts with YOU.
